A CMO mandate to own the global brand and growth engine of a digital-assets exchange operating at the intersection of Web3 innovation and compliant financial services. You will develop and execute the global brand strategy — positioning, visual system and communication tone — to build brand influence, trustworthiness and industry voice. Alongside brand, you will design and optimise user growth models and lead market-entry and product-launch campaigns, working from a deep understanding of Web3 user segments across retail, institutional and developer audiences to lift conversion and lifetime value.

• Develop and execute a global brand strategy — positioning, visual system and communication tone — to build brand influence and industry voice
• Design and optimise user growth models and lead key market campaigns including new-market entry and product launches
• Monitor Web3 industry trends and lead the marketing team and cross-departmental collaboration to seize emerging opportunities

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